Audacy’s Oceanfront Concerts are set to hit Virginia Beach this weekend, promising a blend of live performances from both national acts and local talents.

DJ Julian Rivera’s Optimism

Among the local talents gearing up for the event is DJ Julian Rivera, who eagerly anticipates igniting the stage with his energy. Rivera expressed his enthusiasm, highlighting the novelty of hosting such an event directly on the beach. He emphasized the opportunity to showcase Virginia Beach’s potential for hosting vibrant cultural events.

Lineup Highlights

Attendees can look forward to performances from renowned artists such as Juicy J, NLE Choppa, Tee Grizzley, Skilla Baby, and Shordie Shordie throughout the weekend.

Free Music and Community Engagement

In addition to the main event, free music will be available at 17th St. Park and 24th St. Park from noon to 5 p.m. from Friday to Sunday. This offers an inclusive experience for residents and visitors alike, fostering community engagement and enjoyment.

Boost for Local Businesses

The concert series isn’t just about music; it’s also expected to bring a boon to local businesses, particularly those in proximity to the Oceanfront venue. Zee Sale, owner of Beach Melody, situated near the concert site, anticipates a surge in foot traffic during the event. Sale reminisced about the positive impact of similar events in the past, noting increased patronage from teenagers and families alike.

Reflections on Something in the Water

The upcoming concert series draws comparisons to Pharrell’s Something in the Water festival, which took place nearly a year ago. Despite its postponement due to inclement weather, the festival left a lasting impression on the Oceanfront community. Sale recalled the bustling atmosphere and hopes for a similar experience this weekend.

Preparations and Expectations

As crews add the final touches to the stages, anticipation builds for the concert’s opening on Friday at 5 p.m. Local businesses like Beach Melody eagerly await the influx of visitors and the economic opportunities the event may bring.

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