The period between January and April proves to be a lucrative time for Bree Richmond and Claude Bailey, proprietors of Short Term Rentals Tucson, as the gem shows contribute significantly to their business growth. Specifically, during the weeks of the Gem, Mineral, and Fossil showcase, their properties experience a substantial increase in demand.

Dynamic Pricing Strategy

Richmond and Bailey have implemented a dynamic pricing strategy, making their rentals more expensive for those who book early for the gem shows. The pricing gradually decreases for late bookings, creating a flexible approach that caters to different customer preferences.

Expanding Property Portfolio

This year, Short Term Rentals Tucson has expanded its portfolio, boasting four times as many properties compared to the previous year. Despite this growth, Richmond notes a decrease in the occupancy rate by approximately 11 percent year over year.

Economic Impact of Gem and Mineral Shows

Visit Tucson, in their 2019 economic impact study, revealed that the gem and mineral shows attract over 60 thousand visitors to Tucson during the two weeks in February. The shows also contribute significantly to the local economy, generating approximately $13 million in local tax revenue during the same time period.

Extended Vendor Stays

According to the director of the Gem Show and convention services, vendors, on average, stay at least 19 days, showcasing the prolonged economic impact of these events on local businesses.

Ripple Effect on Local Businesses

Le Macaron French Pastries Tucson, located in Downtown Tucson, is one such business benefiting from the increased foot traffic during the gem shows. Stacy Haggart, the owner, opened her business in November and experienced the second-best weekend in terms of revenue due to the shows.

Global Customer Influx

Haggart notes that her business has attracted customers from around the world during the gem shows, contributing to a 12 percent increase in sales. The increased customer base has led to more interactions among patrons, creating a lively atmosphere within the store.

Popular Items Driving Sales

The popularity of gelato and macarons has played a significant role in driving sales for Le Macaron French Pastries Tucson during this period. Customers from diverse backgrounds have been indulging in these delicacies, fostering a sense of community within the store.

A Collaborative Economic Uplift

The gem and mineral shows in Tucson not only benefit individual businesses like Short Term Rentals Tucson and Le Macaron French Pastries Tucson but also contribute substantially to the overall economic landscape. The collaborative effort of various businesses across different sectors creates a thriving environment during this bustling season, showcasing the multifaceted impact of these events on the local economy.