Aspect | Shifting from Budget to Luxury | Shifting from Luxury to Budget |
---|---|---|
Target Market | Mass market, price-sensitive consumers | Affluent consumers seeking premium experiences |
Product Quality | Basic functionality, lower quality materials | High-quality materials, craftsmanship, luxury features |
Pricing Strategy | Value-oriented pricing, discounts, promotions | Premium pricing, exclusivity, limited editions |
Distribution Channels | Wide distribution, mass-market retailers | Selective distribution, luxury boutiques, exclusive partnerships |
Marketing Approach | Emphasizes affordability, value for money | Focuses on exclusivity, prestige, lifestyle |
Brand Image | Value-driven, practical, accessible | Prestigious, aspirational, exclusive |
Customer Experience | Basic customer service, minimal frills | Personalized service, attention to detail, luxury amenities |
Competitive Advantage | Cost leadership, economies of scale | Differentiation through quality, brand image, exclusivity |
This table provides a snapshot of the key differences in various
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