1. Platform Preference:

• Gen Z: More likely to engage with visual-centric platforms like Instagram, TikTok, and Snapchat. Marketing efforts would focus heavily on creating visually appealing content that aligns with their interests and aesthetics.
• Millennials: While Millennials also use these platforms, they may still be active on more traditional platforms like Facebook and Twitter. Marketing strategies would need to encompass a broader range of platforms to reach Millennials effectively.

1. Authenticity and Transparency:

• Gen Z: Values authenticity and transparency from brands. They are more likely to respond to marketing campaigns that feature real people, user-generated content, and authentic storytelling.
• Millennials: Similarly value authenticity but may respond more to nostalgia-driven marketing campaigns that evoke emotions or memories from their past experiences.

1. Influencer Marketing:

• Gen Z: Influencer marketing plays a significant role in reaching this demographic. Collaborating with relevant influencers on platforms like Instagram and TikTok can effectively promote sunglasses brands.
• Millennials: While Millennials also respond to influencer marketing, they may prefer influencers who are more established or have a niche following related to fashion or lifestyle.

1. Sustainability and Ethical Practices:

• Gen Z: Place a strong emphasis on sustainability and ethical practices. Sunglasses brands targeting Gen Z would benefit from incorporating eco-friendly materials, ethical manufacturing processes, and sustainable packaging into their marketing messages.
• Millennials: Also care about sustainability but

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