EL PASO, Texas (TLNA) — Mija, Yes you can, a local nonprofit, is set to honor women-owned businesses in the borderland with its annual Mija Market on Sunday, a celebration that promises to showcase the entrepreneurial spirit thriving in the region. The event, slated to run from 11 a.m. to 4 p.m. outside Chuco Relic at 3750 Gateway Boulevard East, underscores the vital role women entrepreneurs play in the local economy.

Supporting Local Businesses

The Mija Market will provide a platform for approximately 30 women-owned businesses from the borderland area, offering them an opportunity to showcase their products and services. Among the featured vendors are Remix Cutlery, Coolsville USA, and Jane & Jensen Vintage Henna, reflecting the diversity and creativity of the local business community. Attendees can expect a vibrant atmosphere with food trucks, live music from The Pie Sisters, Rach Oh, and Mariachi Los Pasajeros, as well as raffles held every 20 minutes, adding to the festive ambiance.

Empowering Women Through Education

More than just a marketplace, the event serves as a fundraiser for the Mija scholarship program, an initiative dedicated to empowering women through education. By supporting this cause, attendees contribute to the advancement of women in the borderland community, fostering opportunities for personal and professional growth. Mija, Yes you can operates as a 501(c)3 nonprofit organization and is a featured fund for The Paso Del Norte Community Foundation’s Community of Philanthropy, further enhancing its impact and reach within the region.

Rescheduled and Rebranded

Originally slated for March, the event was rescheduled to Sunday and rebranded as Cinco de Mija in honor of Cinco de Mayo, infusing the celebration with cultural significance and inviting the community to commemorate the occasion in style.

A Message of Empowerment

Iris Lopez, the founder of ‘Mija, Yes you can’, emphasizes the importance of supporting women-owned businesses and providing opportunities for their advancement, said Robert Holguin in his interview with Iris Lopez, available on KFOX14. Through initiatives like the Mija Market and the Mija scholarship program, the organization embodies a commitment to empowering women and fostering a supportive environment for entrepreneurship.

Get Involved

For those interested in supporting the cause or learning more about the nonprofit, visit their website. Whether through donations, volunteering, or attending events like the Mija Market, individuals can make a meaningful difference in the lives of women in the borderland community.

Conclusion: Celebrating Diversity and Entrepreneurship

The Mija Market serves as a testament to the resilience, creativity, and entrepreneurial spirit flourishing in the El Paso borderland. By shining a spotlight on women-owned businesses and providing opportunities for their growth and success, the event embodies the values of empowerment and community support. As attendees gather to celebrate, they not only contribute to the local economy but also champion diversity and inclusivity, making the borderland a vibrant and thriving hub of entrepreneurship.

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