Douglas, Michigan – Saugatuck Brewing Co. (SBC) has initiated a groundbreaking partnership aimed at supporting Michigan’s environment through the sale of its popular beer, Rainbow Rodeo IPA. The West Michigan-based brewery has announced that for every purchase of Rainbow Rodeo IPA, including pints and six-packs, from now until October, SBC and its distributors will make a donation to the Department of Natural Resources (DNR).

John Miller, CEO of Saugatuck Brewing Company, expressed the company’s commitment to environmental conservation, stating, As a private company that is passionate about conservation and outdoor activities, this type of leadership is something our consumers can and should expect from us. Miller emphasized the importance of extending the initiative beyond the brewery’s pubs, encouraging retailers and consumers statewide to participate in enhancing Michigan’s environment.

Supporting Michigan’s Natural Heritage

The DNR manages a vast expanse of state land, totaling 4.6 million acres, which includes forests, parks, wetlands, lakes, and rivers. The funds generated through the partnership will be directed towards initiatives aimed at restoring fish and wildlife habitats across Michigan. Key areas of focus include:

• Combatting Invasive Species: Invasive species pose a significant threat to Michigan’s ecosystems. The funds will support efforts to eradicate invasive species and preserve native flora and fauna.
• Fostering Fish Populations: Enhancing fish populations is crucial for maintaining the ecological balance of Michigan’s water bodies. The partnership aims to contribute to the growth and sustainability of fish populations in the state’s rivers and lakes.
• Ensuring Sustainable Fishing: Sustainable fishing practices are essential for the long-term health of Michigan’s aquatic ecosystems. The funds will be utilized to promote responsible fishing practices and conservation efforts.

Collaborative Efforts for Environmental Restoration

Patrick Mohney, Senior Lands Program Manager for the DNR, expressed enthusiasm for the partnership, stating, We are thrilled to embark on this collaborative journey with Saugatuck Brewing Company. Mohney highlighted the opportunity to raise awareness, inspire action, and make a tangible difference in the restoration of Michigan’s natural heritage through the joint efforts of the brewery and the DNR.

How to Contribute

In addition to the donations generated through the sale of Rainbow Rodeo IPA, Saugatuck Brewing is also facilitating direct contributions to support environmental conservation efforts. Individuals interested in contributing to the cause can donate through the provided link on the brewery’s website.

To make a donation, visit: Saugatuck Brewing Company Donation Page

Conclusion: Preserving Michigan’s Environmental Legacy

The partnership between Saugatuck Brewing Co. and the Michigan Department of Natural Resources underscores the importance of collective action in preserving and protecting Michigan’s natural heritage. By harnessing the power of consumer choices, this initiative demonstrates how private enterprises can play a pivotal role in environmental conservation efforts. Through ongoing collaboration and support from stakeholders across the state, initiatives like these pave the way for a sustainable future, ensuring that Michigan’s diverse ecosystems thrive for generations to come.

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