Subaru of America Inc., the renowned automaker, has unveiled plans to bolster its presence by relocating its central region office from Itasca, Illinois to Coppell, Texas. This move, announced on May 20, marks a significant expansion initiative for the company, poised to strengthen its operations in the southern U.S. The decision to shift operations to North Texas aligns with Subaru’s strategic vision for growth and enhanced customer support.
Partnership with Prologis for Expansion
Subaru’s relocation efforts are bolstered by a collaboration with Prologis, a global leader in logistics real estate. The project encompasses a substantial 200,000-square-foot expansion, further solidifying Subaru’s commitment to the region. Anticipated to conclude by the end of 2024, the upgraded facilities are slated to be operational by early next year, signaling a new chapter for Subaru in North Texas.
Central Region Sales and Marketing Focus
A significant portion of the expanded facility, approximately 30,000 square feet, will be dedicated to central region sales and marketing operations. This strategic allocation underscores Subaru’s intent to capitalize on the vibrant business landscape of North Texas. Additionally, the expansion will accommodate the establishment of the Dallas Business Center, a pivotal addition to Subaru’s infrastructure in the area.
Strengthening Customer Support
The Dallas Business Center is set to play a pivotal role in enhancing customer support, housing the second location for Subaru’s Customer Advocacy Department. With an estimated workforce of 100 employees, the center is poised to become one of Subaru’s largest operational sites, rivaling its flagship location in Camden, New Jersey. This move underscores Subaru’s commitment to bolstering its service capabilities and fostering a robust company culture.
Expansion of Distribution and Training Facilities
As part of the renovation project, Subaru plans to expand its regional distribution center by an impressive 170,000 square feet. This expansion aims to streamline logistics operations, ensuring efficient handling and storage of automotive parts and accessories. Additionally, the project includes the addition of a dedicated classroom within the Quality & Service Area Training Center. This facility will play a crucial role in training technicians and field service personnel, further enhancing Subaru’s service standards.
Forward-looking Statement by Subaru Leadership
Jeff Walters, President and Chief Operating Officer at Subaru, expressed enthusiasm regarding the expansion efforts, emphasizing the company’s commitment to customer satisfaction and operational excellence. We are excited to expand our footprint and capabilities in the southern U.S., further supporting our customers and retailer network,” Walters stated. He highlighted the vibrant talent pool in Dallas and the potential to infuse fresh perspectives into Subaru’s corporate culture.
Conclusion: Driving Growth in North Texas
Subaru of America Inc.’s strategic decision to expand its operations in North Texas underscores the region’s appeal as a hub for business growth and innovation. With a focus on enhancing customer support and optimizing operational efficiency, Subaru is poised to leverage the dynamic business landscape of North Texas for sustained growth and success. As the company prepares to unveil its upgraded facilities in Coppell, it reaffirms its commitment to delivering excellence in automotive products and services. For more news on business developments in North Texas and beyond, download The Local News App to stay informed.
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