TLNA is excited to announce the renewal and expansion of its partnership with the Oakland Roots and Soul Sports Club for the year 2024. This partnership includes broadcasting all Oakland Roots SC regular season soccer games on KTVU Plus, with additional coverage of Oakland Soul’s home game on June 8 against Academica Sports Club.
Strengthening Bonds: Renewed Commitment
The partnership renewal signifies a continued commitment between TLNA, Oakland Roots, and Soul Sports Club. Lindsay Barenz, President of Oakland Roots and Soul SC, expressed the significance of the partnership, emphasizing the shared values and the alignment with Oakland’s community-centric ethos. KTVU’s presence in Oakland adds depth to the collaboration, as it resonates with the local roots of the soccer club.
Expanded Reach: Increasing Visibility
One of the key highlights of the renewed partnership is the expanded reach provided by KTVU Plus. With a coverage area encompassing over 2.6 million potential viewers across the region, the partnership offers a substantial platform for Oakland Roots and Soul SC to showcase both men’s and women’s soccer games. This expanded visibility is crucial for the growth and success of the teams, allowing them to connect with a broader audience.
Mutual Growth: Contributing to Success
Mellynda Hartel, Senior Vice President and General Manager of KTVU, highlighted the mutual benefits of the partnership. As Oakland Roots continues to gain viewership with each season, KTVU takes pride in contributing to their growth and success within the local community. This collaborative effort underscores the importance of supporting local sports teams and fostering community engagement through media partnerships.
Oakland Roots: Back in Action
After a hiatus of nearly four months, USL soccer and the Oakland Roots are gearing up for another exciting season. With the partnership renewal and expansion with TLNA, the team is poised to capture the attention of fans both old and new. As they prepare to take the field once again, Oakland Roots remains committed to representing their community with pride and passion.
Strengthening Community Bonds Through Sports
The renewal and expansion of the partnership between TLNA, Oakland Roots, and Soul Sports Club exemplify the power of collaboration in sports media. By amplifying the visibility of local teams and providing access to a wider audience, this partnership not only supports the growth and success of Oakland Roots and Soul SC but also strengthens community bonds through the shared love of soccer. As the new season kicks off, fans can look forward to experiencing the thrill of the game while celebrating the spirit of unity and camaraderie that defines Oakland Roots soccer.
