In response to the challenges posed by the Covid-19 pandemic, a Tucson-based business that initially struggled for survival has successfully transitioned into a thriving online auction house. Factor48.com, owned by Laura Levin, has shifted its focus from being the largest soundstage in Arizona to a 60,000 square foot warehouse near downtown, specializing in online auctions.

The Evolution of Factor48.com

Laura Levin recalled the pivotal moment when the business had to adapt to the changing circumstances brought on by the pandemic. Initially engaging in online auctions to sell livestock at the Pima County Fair, Levin recognized the potential of this approach in selling various items. This strategic shift has proven successful, with Factor48.com experiencing significant growth within just a few years.

Auctioning a Massive Collection

Factor48.com is currently in the process of auctioning off the extensive inventory of Retro Toys and More, a local toy store that closed following the owner’s demise. The collection includes tens of thousands of toys, ranging from vintage Barbies and G.I. Joes to early video game consoles.

Levin’s warehouse is abuzz with activity as the team, including her father, sorts through the vast array of toys. The auction has garnered attention from bidders across the country and around the world.

Hot Items and Nostalgia Appeal

Among the most sought-after items are vintage Barbies, with a notable surge in demand following a recent movie release. The auction features items like the 1960s Barbie kitchen set, creating a nostalgia-driven market.

G.I. Joes also command significant interest, with the marquee piece being a nearly complete 1985 G.I. Joe U.S.S. Flag aircraft carrier. Levin notes that such iconic pieces, once coveted by children in the ’80s, are now poised to fetch considerably higher prices.

The appeal extends beyond action figures, with original Ghostbusters toys and retro game consoles also generating considerable anticipation among collectors.

A Second Chance for Toys and Business

In a surprising turn of events, Factor48.com has become a hub for enthusiasts seeking a second chance at acquiring cherished toys. Levin reflects on the unexpected positive trajectory, emphasizing the resilience and adaptability that led to the business’s current success.

Embracing Change in a Dynamic Market

Factor48.com’s transformation from a struggling business to a thriving online auction house exemplifies the importance of adaptability in navigating challenges. The success story serves as a testament to the potential within the online auction market, fueled by nostalgia, collector enthusiasm, and the resilience of businesses willing to pivot in response to changing dynamics.