Downtown Los Angeles (DTLA) witnesses a flurry of activity at its flower market every Valentine’s Day, as individuals flock to purchase tokens of affection for their loved ones. GoodDay LA’s Koco McAboy explores the bustling scene at the heart of the city’s floral hub, where emotions bloom as vibrantly as the flowers on display.

Blossoming Business: The Los Angeles Flower Market

Spanning just six blocks in downtown LA, the Los Angeles flower market is a powerhouse of floral commerce. Mark Chatoff, president of the California Flower Mall, attests to its significant economic contribution, citing an impressive $1.1 billion in annual sales.

Round-the-Clock Service for Love’s Sake

In the lead-up to Valentine’s Day, the flower market operates round-the-clock, accommodating the surge in demand for floral arrangements. Chatoff describes it as a “24-hour blitz,” emphasizing the market’s commitment to ensuring that everyone can express their love through flowers.

A Kaleidoscope of Floral Diversity

The market boasts a diverse array of flowers, bouquets, and colors, offering ample opportunities for creativity. According to workers at the flower market, assembling a bouquet that captures the essence of love is a personalized and heartfelt endeavor.

Crafting Symbolic Gestures of Love

For many visitors, selecting the perfect arrangement is more than just a transaction; it’s an opportunity to convey their unique interpretation of love. Whether it’s a classic red rose bouquet or a custom arrangement, each purchase is imbued with sentiment and meaning.

Last-Minute Options for Procrastinators

As Valentine’s Day draws near, the California Flower Mall remains open until 8 p.m., catering to those who may have procrastinated or seek a final flourish for their celebrations. The extended hours ensure that even the busiest of schedules can accommodate a heartfelt gesture.

A Blooming Tradition in DTLA

The flower market in downtown Los Angeles stands as a testament to the enduring tradition of expressing love through floral arrangements. As couples and individuals navigate the maze of blooms, each purchase becomes a tangible expression of affection, enriching Valentine’s Day celebrations across the city.